There are a number of reasons why you should use e-mail marketing in OH Marketing Group. These reasons include engagement, segmentation, and reactivation campaigns. Let's take a look at each in turn. Let's start with engagement. How many people read an e-mail and how many convert?


Segmenting your list is an important way to increase your email marketing success. By doing this, you can create different offers and content for different subscribers. This strategy is more effective than sending out one bulk email to all of your subscribers. It also helps you avoid the problems that can arise from sending a single message to everyone.

For example, when sending an email to the VP of marketing, you would not send the same message to an entry-level copywriter. The VP of marketing is a decision maker and may be more interested in an offer that fits his role.

The first thing you need to do is understand your customers' interests. Then you can send them a newsletter that has relevant offers. For example, if they buy a certain product every three months, they may receive an email that offers them a discount.

You can also use micro-segmentation to send more personalized deals to your subscribers. For instance, if you sell sports apparel, you can segment your customers by sport. If you know that many customers are interested in yoga apparel, send them an email with yoga-specific offers.

Reactivation campaigns

Oh Marketing Group reactivation campaigns are designed to re-engage subscribers who have been inactive for a period of time. Reactivated subscribers behave just like new ones and start a new lifecycle. They are most vulnerable during the early stages of this lifecycle and require special attention. The first step of a successful reactivation campaign is to identify the best candidates for reactivation. This allows marketers to customize their message and use multiple channels to re-engage customers.

Reactivation emails are a great opportunity to highlight limited-time offers and remind inactive subscribers of your brand. They can also encourage inactive subscribers to make another purchase. For subscription businesses, these emails can also remind inactive subscribers of the benefits of your service and entice them to give it another shot.

In order to ensure that your reactivation campaigns are successful, it's important to make sure your list is clean and free of duplicates. Once you've done that, you can send an email that reminds users to choose a plan that meets their needs.

Unsubscribe buttons

A simple one-click unsubscribe button is a great idea. It makes it easy for your readers to remove themselves from your e-mail list without any hassle. However, keeping the unsubscribe process simple may not be as easy as you think. People can unsubscribe from e-mails for various reasons, and you must respect their decision. It is important to include clear unsubscribe buttons, as confusing language can violate CAN-SPAM regulations.

If your e-mail newsletters and marketing emails don't include an unsubscribe button, your email may be considered spam. It is also likely to lead to a bad reputation among email readers, because people do not want to deal with a lengthy DMV process to unsubscribe.

An unsubscribe link can help you keep your emails more relevant and targeted, which will lead to better results in the future. It is also a good idea to track unsubscribes as they will give you a better idea of which email content to make and improve in the future.


It's essential to track engagement with your email marketing campaign. You'll need to determine if people are actually opening your messages, as well as how many people are complaining that they're spam. These metrics will help you improve your campaigns. The more people are engaged with your emails, the more successful they will be.

The sender name and subject line are two of the most important elements of your email. According to research by SuperOffice, 45% of subscribers read your emails because of the sender and 33% because of the subject line. This means that a good first impression will help you build trust. By including these two elements in your emails, you'll have a better chance of attracting subscribers who want to hear more from you.

You'll also need to understand when people stop engaging with your newsletter. Sometimes people drop off from receiving your emails for no apparent reason. When this happens, be transparent with your subscribers and let them know what's happening.